Hi, I’m Alistair Webster! I work as a speaking and confidence coach and AI consultant.
My background is a bit of an odd mix. I’ve worked in travel, marketing, and nonprofits — but I’ve always loved the flexibility and freedom that comes with freelancing.
I’m an Ultraspeaking-certified public speaking coach — having gone on my own journey after realising how my own weaknesses were holding me back. Now I love helping other people overcome their blockers and thrive.
These days I coach people who speak publicly — presentations, pitches — but also those who deal with some form of social anxiety, or anyone who just wants to be able to speak up a little more and be heard.
My method combines live practice with neuroscience-backed memory reconsolidation techniques — which help remove the root causes of speaking and confidence issues. Rather than training around performance blockers, I help people rewrite them.
Like a lot of people, I’ve also been amazed and terrified by the AI tools we now have available. They are not going anywhere, so I think it’s essential to stay on top of developments and understand how to get the most out of these tools, and be prepared for a changing future.
I use Claude Code to run my business, build tools that help me do more of what I want to — and to keep me organised. I’ve spent hundreds of hours building systems with it and I even wrote a short book about it.
I help other people and organisations do the same — set up AI workflows that genuinely save time and repetitive effort.
